![]() The partnership comes after the slowed sales for hard seltzers in recent months, as reflected in Boston Beer’s second-quarter 2021 results. The Hard Mountain Dew will be Boston Beer’s notable innovation in the hard seltzer space, joining its Truly hard seltzer brand. The partnership between the two market leaders demonstrates the companies’ passion for pushing boundaries to deliver what consumers want. Meanwhile, PepsiCo is a leader in the non-alcoholic beverage space, with brands like Gatorade, Pepsi-Cola, Quaker, Tropicana, and SodaStream in its kitty. The Hard Mountain Dew is likely to hit store shelves in the United States by early 2022.īoston Beer is known for its expertise and experience in brewing the best-tasting hard seltzers and hard teas, including brands like Truly and Twisted Tea. ![]() Per the partnership, Boston Beer will craft and produce the Hard Mountain Dew, while PepsiCo will be responsible for selling, delivering and merchandising products through its newly set up entity. It is expected to come with an Alcohol by Volume (ABV) of 5% and marketed alongside other alcohol beverages to adults of legal drinking age. The Hard Mountain Dew will be launched in bold flavors, including original, watermelon and black cherry. The partnership will combine Boston Beer’s top-notch innovation and proficiency in alcoholic beverages with PepsiCo’s multi-billion-dollar Mountain Dew brand and marketing expertise. As part of the arrangement, the companies plan to launch Hard Mountain Dew alcoholic beverages in the United States, an alcoholic version of PepsiCo’s most popular brand. PEP unveiled plans to enter a partnership to bring a breakthrough, catering to the evolving tastes of drinkers. She says the sip “tastes similar to many of the black cherry versions that seem to be a staple for hard seltzers,” adding that its fruit flavor is much more noticeable than the watermelon.The Boston Beer Co. Similar to the watermelon flavor, Reitz immediately noticed the “sweet candy scent” of Hard Mountain Dew Black Cherry. “If you like regular Mountain Dew Baja Blast, this one is for you,” she shares. Out of all four boozy varieties, Reitz says Hard Mountain Dew Baja Blast is the flavor that comes closest to the Mountain Dew soda flavor it’s inspired by: Baja Blast. Though the sip may have Watermelon Jolly Rancher vibes, Reitz adds that it’s still “not too sweet,” and the fruity notes comes through more in the scent rather than the flavor. Hard Mountain Dew Watermelon reminds her of a Jolly Rancher for both its “candy-sweet smell” and taste. She adds that the sip is “not too sweet,” but there is a little aftertaste of “artificial sweetness.” Hard Mountain Dew Watermelon Reitz describes Hard Mountain Dew Original as having a more “lemon-lime flavor” than OG Mountain Dew. If you’re deciding whether or not to add Hard Mountain Dew to your happy hour lineup (and you’re 21 or older), check out this review of all four flavors from Elite Daily editor Collette Reitz, who got an early taste of the Hard Mountain Dew collection. The carbonated sips in the boldly designed 12-ounce cans also have zero added sugar. Categorized as a flavored malt beverage (FMB), Hard Mountain Dew comes in four flavors - Original Mountain Dew, Baja Blast, Black Cherry, and Watermelon - all of which feature 5% ABV and no caffeine: Hard Mountain Dew isn’t here to give you the same boost you get from the soda. 22 press release from The Boston Beer Company, the brand behind the new boozy innovation, Mountain Dew was actually intended to be a mixer for alcoholic sips when it debuted “more than 80 years ago,” so new Hard Mountain Dew really brings the beverage full circle. This Hard Mountain Dew review goes into the taste of all four flavors and how they stack up to the OG soda.Īccording to a Feb. The new boozy sip based on the classic soft drink comes in four flavors inspired by the soda, but if you haven’t been able to taste it, you’re probably wondering if it lives up to the hype. states got their hands on cans of Hard Mountain Dew on Feb. ![]() The buzz around Hard Mountain Dew has been going strong ever since the company announced the existence of the drinks in summer 2021, and lucky fans in a few U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |